by Charl Asuit | 19 May 2014 | Asides
I’ve been seeing this video doing the rounds in social media but didn’t watch it straight away. I’m glad I eventually did because it is a strong reminder how music is such a unifying force in this world. Nuff said. Enjoy!
by Charl Asuit | 15 May 2014 | Management, Marketing
I submitted this article to the Harmony Rag and it was published in the Spring 2012 issue. I thought it might be useful to re-post it here – with some updates – as these tools are still valid. In these days it is pretty essential for your chorus/choir to...
by Charl Asuit | 03 Apr 2014 | Marketing
If your singing ensemble is not a professional group, marketing is oftentimes not given much of a thought apart from the website, the flyers/posters for your upcoming concert and the occasional Tweet here and there. This may seem okay but it results to the general...
by Charl Asuit | 29 Mar 2014 | Marketing, Tools
Your chorus/choir/group already has a Facebook page, Twitter account and perhaps even a Google+ page. Do you need Instagram or Pinterest, too? Before we look at how you should use Instagram and/or Pinterest, let’s look at what these apps are about. Instagram...
by Charl Asuit | 29 Mar 2014 | Marketing
Video introductions are great tools to introduce your group to attract new members and to give potential clients (i.e. people who will hire you to sing and perform at their events) an idea of what you look and sound like. Let’s look at some examples to give you...
