I was the Marketing Coordinator for London City Singers from 2011-2015 and my primary responsibility was to promote the chorus. I established a marketing strategy that utilised digital and social channels.
The chorus website was migrated to WordPress to take advantage of the many options (plugins) to allow the chorus to better engage with its fans and supporters. It was also given a fresh and modern look that reflects the image of the chorus and its members.
All printed materials – brochure, flyers, posters and banner – were also created to complement the website.
Social media accounts/pages were setup for the chorus on Facebook, Twitter, Google+, LinkedIn and YouTube. Content for these channels and the website are managed according to the content plan also created for London City Singers.
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