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maynila’s mission is to raise the profile of modern Filipino food in Britain to make it mainstream.

As co-founder, we needed a brand that would represent Philippine cuisine as world-class. A plain but slick logo was created for a contemporary feel.

The marketing strategy required a website where we can share information on Filipino food on a regular basis. A content plan was put in place to manage what needs to be created or commissioned.

Since the primary activity of maynila is hosting pop-up dining events, a solution for ticket management was required. I conducted a research on different options and compared functionality and cost (both initial and ongoing) and recommended to build it (using a combination of WordPress plugins with WooCommerce) on maynila.co.uk.

We also identified that social media marketing was a key activity that the business should do to achieve its mission. Social media accounts and pages were setup on Twitter, Facebook, Instagram, Google+ and LinkedIn. Content for these channels are also managed in the content plan for maynila.

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All printed collateral – business cards, feedback cards, flyers, menu and placemats – were created in line with the established brand.

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Marketing for maynila

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